Introduction

Options is a global health consultancy dedicated to advancing equity for healthcare in marginalised communities. The aim of this project was to refresh the company’s brand, maintaining its recognisability while modernising its visual identity for the digital age.

Logo

The logo design process focused on retaining the signature Options circle and swirl, reimagining them in a modern, geometric style to reflect a contemporary visual identity. The logo mark was designed to be more than just a symbol, it also created a versatile visual element that could be extended across the brand language. Its form offers strong creative potential, allowing it to be used dynamically across assets, enhancing consistency while adding depth and flexibility to the overall visual identity.

App and web usage

Font and colour

Social media

Visual language

Website