The challenge:

To promote the NYC Rugby Sevens event and build excitement.

I created a full-scale social media campaign with a suite of dynamic, on-brand assets. Using Figma, I designed editable templates sized for all major platforms, allowing the team to easily update and share content across channels. In addition to digital materials, I also designed all event stationery and promotional banners, ensuring everything was visually cohesive, bold, and tailored to engage rugby fans.